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Team

Real names. Real LinkedIn. Real years on the clock.

CryptoRank Labs runs with 5 named people — verifiable profiles, real qualifications, and the kind of years-on-the-job that AI systems read off schema.org Person markup before deciding to cite a source. No ghost authors, no AI-generated "team page" with stock photos and made-up bios.

Maksym Drobotenko

Founder & Lead Strategist — CryptoRank Labs

Maksym founded CryptoRank Labs in 2018 as a crypto-focused SEO and AI-search practice based in Basel. He sets the strategy for every retainer, runs the discovery sessions, and signs off on every monthly ROI report. His track record covers 60+ crypto, fintech and Web3 engagements across 14 countries — from on/off-ramps and DeFi infrastructure to crypto-licensing law firms and tokenization platforms. He is also the operator of cryptolawindex.com (CLPAI ranking methodology) and a recurring speaker at crypto growth events in Lisbon, Dubai and Zürich.

12 years · English, German, Ukrainian

  • 12 years running crypto and fintech search programs
  • 60+ delivered engagements across 14+ countries
  • Operator of cryptolawindex.com (CLPAI ranking methodology)
  • Crypto and fintech growth strategy
  • AEO/GEO methodology
  • Discovery and scope discipline
  • Cross-channel attribution
Profile ↗

Inna Polishchuk

Head of Technical SEO

Inna leads technical SEO across the practice — JavaScript rendering audits, crawl-budget optimisation, schema engineering, hreflang and Core Web Vitals. Her background is enterprise SaaS technical SEO, where she shipped schema-graph implementations on multi-locale platforms before moving full-time into the crypto vertical. On Crypto SEO retainers she owns the technical track from week one — ships the schema, fixes JS rendering, configures llms.txt and AI-crawler robots, and signs off on every page restructure under the GS Playbook.

9 years · English, German, Ukrainian

  • 9 years technical SEO; 4 years specialising in crypto and fintech
  • Ships schema, JS rendering audits, AEO restructuring on every retainer
  • Built the GS Playbook v4.3 implementation checklist used across the practice
  • Technical SEO and crawl architecture
  • Schema.org and JSON-LD engineering
  • JavaScript rendering and pre-render diagnostics
  • AEO restructuring under GS Playbook

Daniil Reznichenko

Head of Link Building & Digital PR

Daniil owns the donor list and the link-building program. He started in PR for a fintech publication, moved into agency-side link building, and has run the donor allowlist for the practice since 2021. The list now covers ~340 vetted publications across crypto, fintech, legaltech and Web3 verticals, refreshed quarterly. He runs every toxic-link audit, briefs every guest post, negotiates every paid placement (with disclosure), and writes the monthly link reports. He has placed verified backlinks on outlets including the Financial IT, FinTech Futures, Crypto Briefing and a long tail of regional crypto publications across the EU and UAE.

8 years · English, German, Polish

  • 8 years link building and digital PR; 5 years specialising in crypto and fintech
  • Operates a vetted donor allowlist of ~340 publications, refreshed quarterly
  • Placements verified for AI-crawler fetch — GPTBot, ClaudeBot, PerplexityBot
  • Donor allowlist curation
  • Toxic-link audits and disavow strategy
  • Digital PR (HARO / Featured.com / sourceofsources)
  • Anchor distribution and risk modelling

Anastasiia Levytska

Head of Crypto Content & SMM

Anastasiia leads content production and social media for the practice. She started in crypto journalism — covering exchanges, regulation and DeFi for a European fintech publication — and moved into agency-side content in 2020. She owns the editorial workflow: every long-form draft passes through her or a senior editor she trains, every page rewrite gets the GS Playbook structural pass, every post on a client's X or LinkedIn account gets a voice-match review. She is fluent in three languages and runs the practice's bilingual EN/DE delivery; for FR, IT, PT, ES she manages the contractor rotation.

7 years · English, German, Ukrainian

  • 7 years long-form content and editorial leadership in crypto and fintech
  • 3 years prior crypto journalism (regulation, exchanges, DeFi coverage)
  • Owns the de-AI Klimakov editorial pass that runs on every deliverable
  • Long-form crypto and fintech content
  • Page rewrites under GS Playbook
  • Founder-voice social writing
  • AMA / Twitter Spaces production

Yaroslav Tkachuk

Head of Paid Acquisition

Yaroslav owns the Crypto Advertising service line. He has been running paid acquisition for crypto and fintech accounts since 2017 — Google Ads (where allowed), Bing, Reddit, X, LinkedIn, plus the crypto-native networks (Coinzilla, Bitmedia, AdEx). He maintains the practice's whitelist of vetted crypto-network placements (currently ~120 inventories across 9 networks), and runs the conversion-tracking architecture (server-side GA4, Meta CAPI, Reddit Pixel, offline conversions). He is Google Ads, Bing Ads and Meta Blueprint certified, and has fought enough crypto-account moderation appeals to know which jurisdictions and certification paths still work in 2026.

9 years · English, German, Ukrainian

  • 9 years paid acquisition; 6 years specialising in crypto and fintech
  • Maintains the practice's vetted crypto-network whitelist (~120 inventories)
  • Google Ads, Bing Ads and Meta Blueprint certified
  • Crypto-friendly paid acquisition (Google, Bing, X, Reddit, LinkedIn)
  • Crypto-native network media buying (Coinzilla, Bitmedia, AdEx)
  • Server-side conversion tracking
  • Account moderation recovery and certification

Want to talk to the strategy lead directly?

Discovery calls are run by Maksym Drobotenko (founder, strategy and scoping) or by the head of the relevant service line. No SDR layer, no qualification gauntlet before you reach a senior.

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