We do not chase ICOs. The work is for businesses with a product, a regulatory perimeter,
and a buyer who searches before they decide.
1.0×
Exchanges, wallets, on/off-ramps
4 of our 8 active engagements in 2024–2025. KYC/AML copy gets a compliance review pass before publication — 2 of those 4 had pre-existing FCA warning letters when we onboarded, both now clean. Median time-to-first-top-3 on commercial queries: 4.7 months.
1.0–1.2×
Crypto licensing, VASP, MiCA, EMI
YMYL-squared — named lawyers, jurisdiction-specific copy, quarterly regulatory review. Verified track: Fast Offshore Licenses ranks top-3 on 11 commercial licensing queries; CryptoLawIndex hit #2 on "crypto law firm rankings" 9 months from cold launch. Lead value $5K–$80K.
0.9–1.1×
Tokenization, RWA, DeFi, infra
One Series-A RWA platform engagement (8 months, NDA): 44 confirmed AI citations on Perplexity, Phind and ChatGPT; demo requests +108%. Buyer is technical — we treat documentation as a primary growth surface, not the marketing site. AEO weighted to Perplexity over Google.
0.8–0.9×
DeFi, crypto SaaS, dev tools
Smaller buyer set, recurring spend, faster turnaround. Founder-led content scales when the founder is reachable for a 30-min monthly call — we will say "wait" if that is not possible. Cost lever sits in content production, not link risk.